MISSION: Give the organization a sense of differentiation between the events, as well as a boost of joy and creativity to make it seem more approachable and inviting in order to increase volunteer participation. 

As a volunteering organization it was important to set-up a differentiation between all the events that were hosted, thus a different color and icon was assigned to each. The color orange was chosen as the primary color as it was essential to communicate that together, they were all part of SERVE.

The decision to use orange was due to the fact that this color helps promote shared emotional energy such as compassion, passion and warmth.