Netflix's GLOW
Branding a future-launching Netflix Original show.
Mission: Create the complete look, feel, and a promotional piece for GLOW, a Netflix Original Show that's been announced but has no branding or imaging yet.
Backstory: GLOW, or "Gorgeous Women of Wrestling" is a comedic TV show originally from the 1980s where actresses went to take on roles as female wrestlers as an effort to make it into Hollywood. Netflix, decided to recreate the show, but with the slight difference that it'll have a main character and the story will be told from her perspective.
Photograph by Meredith Webb
PROMOTION
Many leave their costume idea until the very last minute and with the 80s being a popular choice, the campaign will be launched just in time for Halloween by sending the GLOW Kit to Youtube influencers.
It will include everything needed to make their transformation into a Glow wrestler.
They would only have to create an unboxing video including an 80s hair and makeup tutorial.
PROCESS Sketches
PROCESS Styling
PROCESS Capturing the Sets
CREDITS