The Voodoo in the Chips

MISSION: Experimenting with copy and hand-drawn typography.

STRATEGY: A lot of mystery surrounds Zapp's Voodoo potato chips flavor because no one really knows for certain which spices it contains.

SOLUTION: The secrecy behind it drove me to look into vintage voodoo culture for references and gave it a friendly twist by introducing playful copy that aimed to contrast the type to playfully attempt to describe what their captivating taste is all about.