Escentric Molecules

Mission: Work alongside a photographer to create a campaign for a fragrance that has a launch date but no imaging yet.

Solution: Together we created a campaign by visually translating the descriptions we found about both, the brand and the particularities of their fourth fragrance.

Description: Escentric 04 is a complex fragrance based on the curious combinations of natural and synthetic molecules that despite their opposite composition, complement each other to create a powerful yet minimal combination that is gender neutral.

BRAND: Escentric Molecules

Role: Research, Planning, Art Direction.

Photographer: Emily Galvin

SOCIAL MEDIA

PROMOTION

To generate engagement, a similar setup to the one used throughout our campaign will be placed on location with the purpose of creating an experience for attendees by inviting them to take a photograph inside the frame and that they could later share on social media.